Accessibility Statement

We believe that everyone should be able to shop with ease, dignity, and independence, regardless of ability, disability, or the technology they use to access the web. This Accessibility Statement describes our ongoing commitment to making our online store usable by as many people as possible, the standards we work toward, the steps we have taken so far, and how you can reach us if you run into a barrier.

Our commitment

Accessibility is not a one-time project for us but an ongoing responsibility. We review our website on a regular basis, train our team to consider accessibility when adding new content or features, and treat accessibility feedback from customers as a priority rather than an afterthought. Where we fall short, our goal is to identify the issue, fix it, and learn from it so it does not happen again.

Conformance status

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines, published by the World Wide Web Consortium (W3C), explain how to make web content more accessible to people with a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Conformance with these guidelines helps make web content accessible to a wider range of people, including those using assistive technologies such as screen readers, screen magnifiers, and speech recognition software.

Our website is an evolving product, and we continually work to raise its level of accessibility as we update our design, content, and functionality. While we strive to meet Level AA across the site, some areas — particularly third-party content, embedded tools, or legacy pages — may not yet fully conform. We are actively working to address these gaps.

Measures we take

To support an accessible shopping experience, we take the following measures across our website:

  • Meaningful alternative text for images — so that screen reader users and those browsing with images disabled can still understand the content and context of our product photos and graphics.
  • Sufficient colour contrast and scalable text — so that text remains legible for users with low vision or colour blindness, and so that pages remain usable when text is resized or magnified.
  • Keyboard operability — so that customers who cannot use a mouse or touchscreen can still navigate the site, browse products, and complete a purchase using a keyboard alone.
  • Clear structure and plain language — so that pages are organised with logical headings and straightforward wording that is easier to follow for all visitors, including those using assistive technology or reading in a non-native language.

We apply these principles as we build new pages and features, and we revisit existing pages over time to bring them in line with the same standards.

Limitations and third-party content

Despite our best efforts, some parts of our website may not yet be fully accessible. This can include content or functionality provided by third-party apps, plugins, or embedded tools that we do not directly control. If you encounter a page or feature that is difficult to use, we want to know about it so we can address it directly or work with the relevant provider toward a solution.

Reporting accessibility issues

If you encounter any barriers while using our website, or if you need information or content in an alternative accessible format, please let us know. We take accessibility feedback seriously and will work to resolve reported issues as promptly as we can. You can reach us by:

When contacting us about an accessibility issue, it is helpful (though not required) to describe the page or feature involved, the assistive technology or browser you were using, and the specific problem you experienced. This helps us investigate and address the issue more effectively.

Ongoing review

We view this statement, and the accessibility of our website, as a work in progress. As we update our store, add new features, or receive feedback from customers, we will continue to review and improve the accessibility of our content and design.